Import fees on beauty orders to the UK

What you pay on skincare and makeup ordered from abroad, and how we add it to every total.

Buying from stores in the UK

UK prices include 20% VAT, so what you see at a UK store is what you pay before shipping.

Buying from abroad

For orders from abroad worth up to £135, the store has to charge 20% VAT at checkout. Above £135, VAT and any customs duty are collected before delivery, often with a courier handling fee. We add 20% VAT on the item and shipping for stores abroad, unless the store already includes it.

Some stores abroad include UK VAT and duties in their prices. We mark those stores.

Worked example

A US$25 serum with US$5 shipping from a store in South Korea, delivered to the UK:

Example store in South KoreaUS$25 serum, US$5 shipping

Example

Item price£18.91
Shipping to the UK£3.78
UK import VAT, 20%£4.54
Total£27.23

Stores that include import fees for the UK

Soko GlamFees in the price

Source: GOV.UK: tax and duty on goods sent from abroad. Rules checked on 10 October 2026. This is general information, not tax advice.